style=”float: right;” src=”http://seowaps.net/wp-content/uploads/2015/01/web.7_.jpg” alt=”” />When you are looking for search engine optimization tips and tricks online it can hard to be able to discern what is best. There are all sorts of conflicting information available. One area people still argue about is buying backlinks. Everyone wants as many backlinks as possible and it’s only natural that some people would try to buy their way to the top. After all, being at the top means a greater potential for profits. Of course, any situation where these sort of shortcuts are available creates a number of problems.
The short answer is that you should avoid buying backlinks. Google isn’t an advertising service, even though it has ads. There has to be some difference between the ads on the top and right and the actual content of Google searches. If Google let sites buy backlinks with impunity then suddenly every link on the front page of Google would essentially be a paid advertisement. This is the reason Google pays people good money to fight bad backlinks any way possible.
Some people want to complain that they can’t just buy backlinks. They think their freedom is being unnaturally restrained. This is understandable to some degree, but short sighted. There is pretty much always a site out there with deeper pockets than you. This means that ultimately Google could turn into a world completely ruled by the sites that are willing to shell out top dollar for top ranks. Suddenly Google would just be completely filled with the big boys who can buy ranks. It would be practically useless to users and sites that don’t have huge budgets. When you buy backlinks it will always be a cat and mouse game between you and Google and if you’re caught the consequences can be major.
Buying backlinks hurts everyone. It takes the emphasis off quality SEO company and puts it on paying the most money possible. Suddenly ranking would be unrelated to what information and services you can offer, rather it would be based on how much money you can offer. This is something no one who uses Google should want. If you are an honest business person you should be glad that Google does this. Even if it means more work in the short run it means there is greater potential for success in the long run for any high-quality site. Not just for the sites that can afford to buy their way to the top.
Ultimately if you want Google to like your site you should go to the source and see what they recommend. Google has published a number of guidelines with regards to what they want and what they don’t want. Anyone interested in long term SEO resellers needs to get familiar with these guides. Not to say that you have to follow everything they want to the letter, but you should at least know what you’re doing when you go against their will. There are always risks to violating Google’s wishes.
Don’t get on Google’s bad side. Try and build links honestly. No one can stop you from buying backlinks, but if Google catches you then you will feel it. Your site might even be blacklisted, making it difficult to ever earn back the money you wasted on bad backlinks.