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Archive for the ‘Internet Marketing’ Category

Getting Back On Track For Success

Tuesday, January 31st, 2017

Almost every website is started with a high level of confidence. The thrill of seeing your site online can be just incredible. There’s this energy that comes from simply imagining the potential for success that this new page will unlock. But for many website owners these dreams don’t necessarily match up with the reality that they soon find themselves facing. Success online never comes instantly, if it comes at all. If you don’t have a plan for promoting your website then you might as well just be buying a lottery ticket, because those are your chances of actually getting people to come and like what you have. If you do not see the success you initially hoped for then you need to look into WME reviews and see what they have done for websites like yours. It’s never too late to start again and if you’re willing to take the first step down a new road, then a whole new world of opportunities could open up for you.

The biggest problem that many people face as they don’t have a good idea of what they want from their website. It’s easy to sit there and dream about being a success as Facebook or Google, but all of those websites were successful because they have a singular vision was well executed. They were also able to tap into something in the market, setting themselves apart from the rest. Now ask yourself, do you have a strategy that addresses any of these things? It’s not an easy task and that’s why most companies would be better off, turning to the services of Wmegroup to help them get started. Because if you don’t have the experience necessary when it comes to succeeding online you need the advice of someone who does.

You’ve also got to be willing to spend some money. Some sites reach the top of Google without spending a dollar, but for most people a strategic marketing campaign is the best way to make sure that you see success online. Remember that these don’t have to be big, elaborate plans that could potentially bankrupt you. Read Wmegroup and you’ll see that there are plans out there for every single budget. You don’t have to spend much to get started, but if you’re not willing to bet on your business then how can you ask others to give you the money you’re after?

Figure out exactly who it is you want to reach. You may wish that everyone in the world would show up your website tomorrow, but that isn’t going to happen. Realistically, you want to start small and build up from there, spreading your influence one person at a time until you see that exponential growth that every website dreams about. The key is starting by focusing in on the people who will make your website the most successful. Even if you did get everyone in the world on your website only a tiny fraction would actually be interested in what you’re providing. And that’s fine because most businesses are successful because they are very appealing to a small group of people rather than being slightly appealing to a large group of mostly this interested onlookers. So they will help you reach the exact sort of people who are most likely to actually make you money. And

The big thing you need to think about is how far you can make it alone. If you’re not seeing the results you want all by yourself, then you should start working in SEO, to know more about careers at WMEgroup at http://www.webmarketingexperts.com.au/careers.php you think you can trust and imagining what might happen if you had people with true expertise on your side. Hopefully you have what it takes to make a great website, but that doesn’t necessarily mean that you know how to get people to your website. There’s a reason that almost every advertisement you see on TV or hear on the radio was made by a marketing firm rather than the company itself. That’s because sticking with what you’re best taught and outsourcing certain tasks to experts in other fields is one of the best ways to ensure that you actually get the results you’re looking for.

Tips For Optimising The Performance Of A Business Blog

Thursday, September 15th, 2016

Running a business blog is not easy. Having a blog for your business can be extremely beneficial, however, only if you maintain it properly. So, if you have a business blog, follow the below tips to optimise its performance:

Upgrade the Server

When your first started blogging for your business, you may have attracted a handful of readers. Ideally, you should end up attracting thousands of regular readers. In order to handle this amount of increasing traffic, you need a super-fast server. Also, it should fit the CMS you are using. Therefore, research online and find a Magento hosting plan with advanced features to make your blog run smoother.

Get a Plan with Extra Bandwidth

Your blog could be adding more readers, images and extra components as it matures. You cannot risk your blog going offline because your plan is too basic. Therefore, find an advanced Drupal or Magento web hosting plan with additional features to host your business blog.

Occasionally Feature Guest Bloggers

Featuring guest bloggers is a great way to revitalise a slumping blog. It’s also beneficial to both bloggers. You will be able to see a significant rise in traffic if you feature a popular guest blogger on your site. You will be able to benefit from the blogger’s popularity, and find yourself new readers. If your blog has trouble with retaining readers, occasionally feature guest bloggers in this manner.

Get Readers to Contribute

The key to retaining your target reader base is the get them engaged in your blogging efforts. Therefore, occasionally allow readers to contribute to your blog as well. You can hold Q&A sessions, or ask readers to post pictures relevant to a certain topic. This is similar to engaging readers on social media. If your readers feel vested in your blog as much as you do, they will be more likely to stay with you. Also, they will be highly likely to recommend your blog to others.

Post Videos

Your readers can easily get bored with the same old. Therefore, grab their attention by occasionally posting videos as well. Videos have the potential to go viral and increase traffic to your blog.

Reply to Comments

Don’t forget to reply to comments your blog posts receives. It’s another important method for engaging readers and retaining them.

Link to Social Media

Your blog has the highest chances for success by getting shared on social media. Therefore, don’t forget to insert social media buttons to your blog posts.
Your blog will need some time to get off the ground. In the meantime, follow the above tips to optimise performance and reader engagement.

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New Google Panda Updates

Thursday, March 12th, 2015

The SEO world revolves around Google. Whenever there are the slightest rumors of changes to Google’s algorithm the SEO world pays attention. Slight algorithm changes can lead to big differences in traffic. Previous changes meant big money, both made and lost. The most recent Google algorithm is Panda. The people at Google have been working to lower the rank of sites they consider “low quality.” June has actually seen two changes on the Panda front.

Most recently SEO professionals noticed changes in certain websites. The changes were big enough that some wondered if Google was rolling out important changes to Panda. These reports were exaggerated, as the official Google twitter account revealed. It turns out they were only making a relatively minor data refresh update. While some may see this as cause for relief it’s also a reminder how much the SEO world depends on Google, its better to always deal with company who does SEO pay for results.

Luckily Google has provided tips on how to survive the changes they are constantly making to their search engine. On their webmaster central blog they make it clear that the most important thing is a high-quality site. People looking for shortcuts are the most at risk. Google doesn’t care about your SEO business, they are focused on their business. They want to provide their users with high quality results that searchers can trust. This should serve as a reminder that while technical details are always changing the fundamentals remain the same.

Please understand that there isn’t much you can do to specifically protect your sites from these. The important thing is ultimately keeping a level head. Google says that these updates usually only impact around 1% of searches worldwide. Most of the time your sites will experience minimal impact. Still, if you feel your website was unfairly penalized at any time you can try to contact Google support to see if something might have gone wrong. If your site provides high quality content they might look into a potential error for you.

Ultimately SEO is about the long term. There are always bound to be fluctuations, whether or not Google updates their algorithm. Sometimes you have to accept that certain things are out of your control. The important thing is to focus on the things you can affect. Steadily putting out quality content is the key to making searchers happy, and that makes Google happy. You should also diversify keyword targeting. If you target many keywords losing one won’t be as painful. Google is constantly tweaking their engine to suit the needs of the people who use it to search. Ultimately in SEO you want to work with adwords management agency, rather than against it. This can mean more work in the short term but in the long run it will mean a more stable and profitable business.

Is Buying Backlinks Right For You?

Wednesday, January 7th, 2015

When you are looking for search engine optimization tips and tricks online it can hard to be able to discern what is best. There are all sorts of conflicting information available. One area people still argue about is buying backlinks. Everyone wants as many backlinks as possible and it’s only natural that some people would try to buy their way to the top. After all, being at the top means a greater potential for profits. Of course, any situation where these sort of shortcuts are available creates a number of problems.

The short answer is that you should avoid buying backlinks. Google isn’t an advertising service, even though it has ads. There has to be some difference between the ads on the top and right and the actual content of Google searches. If Google let sites buy backlinks with impunity then suddenly every link on the front page of Google would essentially be a paid advertisement. This is the reason Google pays people good money to fight bad backlinks any way possible.

Some people want to complain that they can’t just buy backlinks. They think their freedom is being unnaturally restrained. This is understandable to some degree, but short sighted. There is pretty much always a site out there with deeper pockets than you. This means that ultimately Google could turn into a world completely ruled by the sites that are willing to shell out top dollar for top ranks. Suddenly Google would just be completely filled with the big boys who can buy ranks. It would be practically useless to users and sites that don’t have huge budgets. When you buy backlinks it will always be a cat and mouse game between you and Google and if you’re caught the consequences can be major.

Buying backlinks hurts everyone. It takes the emphasis off quality SEO company and puts it on paying the most money possible. Suddenly ranking would be unrelated to what information and services you can offer, rather it would be based on how much money you can offer. This is something no one who uses Google should want. If you are an honest business person you should be glad that Google does this. Even if it means more work in the short run it means there is greater potential for success in the long run for any high-quality site. Not just for the sites that can afford to buy their way to the top.

Ultimately if you want Google to like your site you should go to the source and see what they recommend. Google has published a number of guidelines with regards to what they want and what they don’t want. Anyone interested in long term SEO resellers needs to get familiar with these guides. Not to say that you have to follow everything they want to the letter, but you should at least know what you’re doing when you go against their will. There are always risks to violating Google’s wishes.

Don’t get on Google’s bad side. Try and build links honestly. No one can stop you from buying backlinks, but if Google catches you then you will feel it. Your site might even be blacklisted, making it difficult to ever earn back the money you wasted on bad backlinks.